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NEW EDINBURGH FESTIVALS PASSPORT LAUNCHES TO TRAVEL TRADE
Tuesday, 30 Apr, 2010
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Package product for Edinburgh’s Summer Festivals available for the very first time, up to a year in advance
The Edinburgh Festivals, which attract audiences of 4 million to Scotland’s capital every year, have launched a brand new, travel-trade exclusive product.
For the first time, the Edinburgh Festivals are offering advance purchase, packageable itineraries via the EDINBURGH FESTIVALS PASSPORT.
The new Passport will let visitors add an Edinburgh Festivals experience to their holiday at the time of booking. Helping visitors make the most of the world’s largest arts festival in a convenient way, this product is ideal as an add-on to an Edinburgh Military Tattoo package or as an inclusion to a city break or wider touring holiday.
Edinburgh is home to seven Festivals in August alone. Through the EDINBURGH FESTIVALS PASSPORT, visitors will be able to enjoy the very best in theatre, dance, music, comedy, literature and major exhibitions during their August holiday, with shows and performances handpicked from the 25,000 shows available by the best in the business. A unique Festival experience of critics’ picks will be created for each visitor.
The Passport launches ahead of the public booking for the Festivals, most of which take place in June. This is the first time that a cross-festival product has been available exclusively to the travel trade.
Susan Russell, Marketing Manager of Festivals Edinburgh, says: “I’m delighted to be able to introduce this exciting new product, and look forward to forging new partnerships with travel trade professionals. Building on the success of the Year of Homecoming, we are pleased to be able to offer trade partners, for the very first time, the ability to simply package a trip to our world-famous cultural extravaganza up to a year in advance. We hope this new product from the world’s Festival capital will be a welcome addition to Scotland packages this Summer and beyond.”
The Edinburgh Summer Festivals include*:
- Edinburgh Jazz & Blues Festival
- Edinburgh Mela Festival
- Edinburgh Art Festival
- Edinburgh Festival Fringe
- Edinburgh International Festival
- Edinburgh International Book Festival
The Edinburgh Military Tattoo is not included within the passport. Tickets for the Tattoo are available through www.edintattoo.co.uk.
Technical information on the Edinburgh Festivals Passport:
- Each Passport will include 3 shows at from 9 am – midnight, handpicked by the Edinburgh Festivals and top theatre critics
- In addition to preferential rates on tickets, the Passport will also include discounts to various cafes and restaurants in the city during August
- The Passport is on sale for each day in August from 6th – 30th inclusively
- Booking is made easy and visitors will save time and money by planning ahead and purchasing their Passport
- Passports are available from UK£40.75 nett
The Passport is supported by Scottish Enterprise’s Tourism Innovation Fund. The Tourism Innovation Fund (TIF) provides matched funding and professional one-to-one advice to help develop and commercialise the very best innovative tourism ideas. Further details on the Scottish Enterprise Tourism Innovation Fund are available via the website at:- www.scottish-enterprise.com/tourism-innovation-fund
Festivals Edinburgh is the high-level organisation, created and managed by the directors of Edinburgh’s 12 major Festivals, to take the lead on their joint strategic development. Festivals Edinburgh works with the Festivals to enable, facilitate and deliver new, significant projects in a number of key strategic areas: joint marketing, programming, sponsorship, technology, environmental sustainability and professional development.
Further information from: [email protected]
Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1142003.php
Valere
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