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New Europe boss for VisitBritain
Thursday, 21 Aug, 2009
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Former VisitBritain acting marketing director Joss Croft has become the national tourism body’s Europe regional director.
He was previously head of business visits and events at VisitBritain.
Prior to joining the tourism organisation in 2000, he held sales and marketing positions at Visit London, Futuroscope and Disneyland Paris Resort.
Croft starts his new role on September 28.
More than 23 million visits were made to the UK from Europe last year, representing nearly three-quarters of all overseas visits, contributing more than £9 billion to the £114 billion visitor economy.
Croft takes up the post as figures for the first half of 2009 indicate that, although international visits in the first half of the year have suffered from the effects of the economic climate, great exchange rates are making Britain even more appealing for Europeans.
VisitBritain chief executive Sandie Dawe said: : “This is a fantastic appointment and with his experience of managing key European offices, Joss will be an invaluable addition to our international leadership team.
“His close working relationship with our strategic and trade partners, coupled with a strong commercial and sales background place him in a strong position to ensure we build value and deliver benefits for the nations and regions, our commercial partners and overseas customers.”
Croft said: “I am really looking forward to taking up this role in a period that will surely see many more Europeans drawn to Britain as a result of us hosting the London 2012 Olympic Games and Paralympic Games.
“I want to ensure we take full advantage of this once-in-a-lifetime opportunity and build Britain’s competitiveness as a destination and widen the reach of tourism businesses throughout Europe.”
by Phil Davies
Phil Davies
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