New holiday idea “best thing since sliced bread”

How to get authentic well-organised, Italian travel exeriences for much less than you’d imagine

Nowadays buying a holiday can be just like buying bread. On the one hand you have the cheap commodity mass-produced white-sliced package tour or you can choose the expensive artisan-created, fulfilling and enjoyable fully-concierged travel experience delivered by a trusted third party.

But this doesn’t have to be the case, say a new kind of travel agent – you don’t necessarily have to pay more for well-crafted, full-service travel – and you can get an incredibly high value authentic destination experience, thanks to the structure of today’s global travel industry.

One such organization is BestofRomagna   – offshoot of TotemTourism,  a top sustainable tourism consultancy with a blue chip clientele including Thomas Cook, ABTA, the World Tourism Organisation and the UN Environment Programme.

Says TotemTourism boss Valere Tjolle: "It is a less well-known fact that small local tourism providers now have to pay massive commissions to get their offers out to potential customers via the web-based distribution systems – this makes small-scale tourism really good value if booked direct and avoiding these charges."

 "Our formula is simple – just empower the local tourism people with effective training, cut out the middlemen and connect the local offer directly with the right market for their destination. Tourists then get an authentic and rewarding experience and locals get sustainable tourism business and economic benefits."

 "A place such as Romagna (the historical region of North East Italy between the Apennines and the Adriatic) is a dream destination. It has a massive tourism offer of astonishingly good food, cultural heritage second to none, great natural sites for walkers, birdwatchers and other ecotourists and, of course the fabulous Adriatic coast. Moreover there are few global tourism businesses or hotel chains there but lots of cost-conscious, hospitable small local entrepreneurs running superb small hotels and restaurants."

With BestofRomagna  locals will participate in the sustainable tourism and guide training that TotemTourism have been delivering for the last couple of decades. And BestofRomagna marketing will help them get the right tourism offers to the right markets. They also learn what tourists need from their trip and how to provide it when they arrive.

Moreover, because the offer is destination-based, it has been possible to do in-depth research and provide vast amounts of information for tourists to enjoy prior to their trip – to pre-plan their experience if they want, and to get the most out of it when they arrive.

All this results in a seamless service for tourists – personal assistance prior to the trip and a local knowledgeable, well-trained personal assistance when visitors arrive. Plus there is a high level of professional quality-control to ensure that the tour is as hitch-free and happy as possible.

All the BestofRomagna trips include a personal pre-planning service, meet and greet on arrival, full trip information, a short guided orientation tour and the services of a local host during the visitors stay.

A final advantage is the ability of the visitor to choose the way they get to the destination – as far as Romagna is concerned, they can arrive by air or they can choose to travel more carbon-consciously by express coach or by the romantic overnight train via Paris.

Find out more about it at http://www.BestofRomagna.com Facebook http://www.Facebook.com/Bestofromagna  BestofRomagna blog at: New old tourism story – LOVE – shines EVEN MORE light on a very special Italian opportunity:

Valere Tjolle

See amazing new 2012 sustainable tourism report 93% off offer HERE

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