New Zealand hotel operators have joined forces to form a new nationwide trade group.
Hotel Council Aotearoa has been established which aims to provide a united voice in dealing with industry issues, notably the current downturn cause by the pandemic.
HCA has positioned itself as the main representative body for hotels and hoteliers and represents 140 hotels across the country.
It has appointed a board and advisory board representing independent hotels, global hotel chains, and regional hotel groups.
Board members include general managers and hotel developers.
"We’re delighted to announce Hotel Council Aotearoa after a lot of behind-the-scenes work. It’s extraordinary that so many leading New Zealand hoteliers, each facing their own pressing operational challenges, have made this farsighted decision to help improve overall outcomes for the sector," said HCA’s Strategic Director James Doolan.
HCA has signed an agreement with Tourism Industry Aotearoa and will become an industry association member of TIA.
They will work together on mutual advocacy issues.
"We are very happy to be formally aligned with TIA and working together on matters of mutual interest. Tourism is a vital component in New Zealand’s economy, and hotels are an essential ingredient in the tourism industry’s success," Doolan added.
Written by Ray Montgomery, Asia Editor
