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New hotel’s appeal to unlikely traveler combination
A hotel for motorcyclists and business travelers?
That’s what the Iron Horse Hotel promises when it opens next summer.
The Milwaukee-based property says it’s the first boutique hotel geared toward both motorcycle enthusiasts and business travelers.
The 102-room hotel will be about three blocks south of the future Harley-Davidson Museum, which is also scheduled to open next summer.
But the $22 million Iron Horse will not be a motorcycle-themed hotel, said developer Tim Dixon.
“It’s going to be great for people-watching,” said Mr Dixon, himself a motorcycle rider.
He said the idea is to draw both affluent bikers and business travelers who want to stay at a cool, edgy – yet luxurious – hotel.
The Iron Horse will be a place where guests can feel comfortable walking through the lobby decked in business suits and wing tips, or leather jackets, jeans and boots, Mr Dixon said.
Amenities will be somewhat unusual as well.
Guest rooms will include shelves for helmets and strong hooks that can handle the weight of leather jackets, he said. There will be benches on which to sit while removing boots. And the bathroom showers will be oversize.
“The typical rider is larger than the average bear,” said Brigette Breitenbach, who operates Breitenbach Weiss Inc., a marketing communications firm working for Mr Dixon.
The Iron Horse will include an on-site bike wash and covered motorcycle parking. A hotel shop will sell rider accessories, and motorcycle maintenance kits will be available to guests.
The loft-style rooms will be large, around 450 square feet, Ms Breitenbach said. The average daily room rate will be $139, which is expected to rise after the first year of operation, according to Mr Dixon.
Report by David Wilkening
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