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New-look Travelodge to launch marketing push
Travelodge is to launch a £15 million marketing campaign to help show customers the brand has changed.
The campaign will launch later this year and will highlight the modernisation of the budget chain’s hotels.
The £100 million investement is now almost complete, with 87% of guest rooms now featuring the brand’s new look and king-size Travelodge Dreamer bed.
Karen Broughton, Travelodge sales and marketing director, said: "Our investment in creating a new Travelodge has already had a great impact on our business.
"Our strong growth has made Travelodge the fastest growing major UK hotel brand for like for like sales in 2014".
Travelodge has reappointed CHI&Partners as its lead agency to handle its advertising account for the next phase of its campaign.
The agency created the chain’s first TV campaign in four years last January ‘Get Up and Go’.
In 2015, Travelodge will open 15 new hotels across the UK investing almost £100 million.
The new hotels include four London locations, a central Glasgow property and key regional locations including the Thames Valley tech corridor, Southampton and Bristol.
Travelodge has also identified potential for more than 150 further hotels across the UK, including London Dagenham, Dover and Peterhead, Aberdeenshire.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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