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New marketing events to help businesses ‘survive and thrive’
Two new marketing events will take place during London Travel Week and WTM, both of which are being held online.
Aimed at senior travel marketing professionals, the events will focus on developing a new way of marketing in 2021 to enable businesses ‘to survive and thrive over the next decade’.
The Future of Travel Marketing will take place at London Travel Week on Friday from 10 am to 12 noon when experts will reveal how they are reacting to current challenges and their strategies over the next 18 months.
They will also reveal some of the ‘surprising’ trends they’ve observed during the pandemic.
Your 2021 Vision will take place during WTM Virtual on 9 November from 10am to 11am.
Hosted by Marcus Murphy, CEO and Co-Founder of The Five Percent, the live panel discussion will allow some of the travel industry’s leading experts and influencers to share their thoughts.
WTM London Senior Director Simon Press said: "Travel marketing has never been so important, which is why WTM Virtual and London Travel Week’s marketing content has been divided into two sessions on two different days to ensure maximum exposure.
"The way travel companies market their businesses in 2021 is going to be markedly different from the past decade, and anyone who takes the time to attend these sessions will walk away knowing exactly where they should be investing their time and capital in marketing their business.
"These sessions will ensure that businesses are equipped with all the marketing know-how to not only survive the current COVID-19 pandemic, but thrive in the new world of travel and tourism.
"The next 12-18 months may seem overwhelming, but with the right tools, WTM Virtual and London Travel Week will help our industry partners to recover, rebuild and innovate."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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