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New Radisson Rewards scheme launched
Radisson Hotel Group announced its new revamped Radisson Rewards loyalty program.
Guests get to enjoy benefits faster, with VIP members advancing to the highest tier twice as fast as before.
Benefits can be accessed from day one.
This includes in-stay privileges such as complimentary upgrades, F&B discounts and additional experiences.
The Group’s new loyalty program has become more streamlined with just three tiers (Club, Premium, and VIP), offering members the fastest route to elevate their status,.
The new Discount Booster for future reservations will allow members the choice to boost their discount by reducing the number of points they earn.
The currency model has been enhanced with members now able to book any room type in any hotel making it easier to book an Award Night with the new dynamic redemption model.
Members can use their points exactly how and when they like, and now have the flexibility to choose how many points to use for an Award Night or combine any amount of points with cash.
“These new benefits will encourage new members to join and fast-track their member status,” said Cristina Serra, Global Senior Vice President Brand, Experience & Customer Strategy at Radisson Hotel Group.
The new program aims to be the most personalised in the industry and offer choices based on guest preferences and previous requests.
Learn more about : Radisson Hotel Group ( United Kingdom )
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