New site for BA’s trade support

Friday, 24 May, 2006 0

British Airways today launched Speedbird Club (www.speedbirdclub.com), a comprehensive new extranet website for the travel trade, to provide agents with round-the-clock, one-stop access to all the information they need from the airline.

Managed from Sydney and based on an extranet communication system developed by British Airways in the United Kingdom, Speedbird Club is designed to meet the specific needs of travel agents in Australia and New Zealand, who want to give their customers the very best support.

“Our key objective with Speedbird Club is to provide agents with the tools that enable them to deliver the highest level of service to their customers,“ said Robert Love, British Airways Sales Manager for Australia.

With an easy to navigate layout, the site offers interactive functionality such as personalised log-in, and all the key information agents need to access quickly. Features of Speedbird Club include:

· Email newsletter updates

· Latest news and information from British Airways

· Instant updates on the latest fare sheets, prices and promotions

· Booking guides and online forms, eg AD75

· Commonly asked questions

· Local policy and procedures

· Up-to-date product and service information for British Airways

Further enhancements, such as the ability to send questions through the site’s online helpdesk, are planned and will be available soon.

“The multi-functioning capability of Speedbird Club offers a much more advanced and efficient way for British Airways to communicate with the trade. It is convenient, secure and offers a thorough source of up-to-date information,” said Mr Love.

Speedbird Club is part of British Airways’ ongoing plans to maximise the utility of its online communications.

To encourage immediate sign up to Speedbird Club, British Airways is offering a double movie ticket to the first 300 registrations from Australia and the first 60 registrations from New Zealand.

Graham Muldoon

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