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New tool for hotels to evaluate online reviews
Standing Dog Interactive launched ReviewAnalyst, an online site for tracking consumer-generated hotel reviews, and videos on images.
“Offered for $99 a month, ReviewAnalyst has already signed up over 100 properties from Omni Hotels, Rydges Hotels & Resorts and Ocean Properties Limited,” says the company.
ReviewAnalyst pulls information from sites like TripAdvisor, TravelPost, YouTube, flickr and Google, among others.
The tool not only provides reports of information posted to sites, but it also tracks trends through an analysis of the comments made by consumers and facilitates a management response.
“With the advent of Web 2.0, a hotel’s image is largely being shaped by consumer generated content about the property,” said Michael Wylie, President, Standing Dog. He added:
“We’ve developed ReviewAnalyst to help hotels compete more effectively in this environment by assisting their knowledge of social media and participation in the online discussion. We also help uncover issues and opportunities by identifying problematic areas to be addressed, opportunities to praise the hotel team for high service ratings and discovering strong selling points that may not have been known.”
In addition, ReviewAnalyst will soon offer ratings, reviews and ranking comparisons with a hotel’s top three competitors. This will help hotels gauge their competition’s social marketing prowess to gain a competitive advantage, according to the company.
Report by David Wilkening
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