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New travel ad campaign encourages ‘German efficiency’
TravelSupermarket’s new ad campaign to ‘holiday like a German’ has been launched to support the travel firm’s revamped website.
The new website, with improved functionality and a ‘My Suitcase’ tool allowing customers to store and share searches, is designed to ease the planning and booking process.
The TV ad campaign, starting this week and based on a well-travelled German named Nico, is encouraging holidaymakers to be more efficient with their planning.
Darren Bentley, marketing director at TravelSupermarket said: "Customer research clearly showed, whilst people love holidays, the process of planning and booking the right one at the right price, not to mention sifting through thousands of possible options, can be frustrating.
"Using Nico’s character is a light-hearted way to promote our new website’s planning tools, and a celebration of the organisation and precision for which our German friends are known."
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