Advantage has launched a new website, with blogs, guides and offers.
The site, www.myholidayinspirations.com, provides members with quality travel-related content they can share via their social networks to help drive business to their stores and websites.
It replaces loveyourtravelagent.com, carries unique blogs, details of what’s on around the world, destination guides and offers from preferred business partners.
Every page has a ‘share this page’ button for members to post on their Twitter, Facebook, Linked In or Google+ accounts. Each page also has a ‘Find your local agent’ search facility to drive new customers who are searching for holidays to an Advantage member.
All members are listed on the website with their name, address and contact details, however those taking part in the Advantage direct marketing programme have an enhanced profile page with details of their agency including pictures and biographies.
Mark Rowe, head of marketing – leisure, said: "This is an easy way for members to use links from myholidayinspirations on their own websites, in emails to customers and in social media to promote destinations, their expertise and current holiday offers without the need to write pages of content themselves.
"It also enables new customers to find Advantage on the internet and then discover their own local member."
