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New website uses Twitter to find the ‘crappiest’ travel brand
A ‘tongue-in-cheek’ website has launched to monitor Twitter complaints about travel brands to see which are the ‘crappiest’.
Craptravel.com inspects more than 20,000 tweets each week for the nine most searched for travel brands on Google.
It uses Google Sentiment Analysis API to analyse the tweets to see if they are positive or negative and then gives each brand a ‘negativity score’ based on the percentage of unsavoury tweets it receives.
The website updates weekly.
In the first week, TUI won the title of ‘most complained about travel brand’ with 21% of tweets about them being marked as negative.
Jet2Holidays and Expedia came in closely behind in joint second and Thomas Cook came in a close third (see the full Loser Board below).
A spokeswoman for Craptravel.com said it was set up by a group of people who have always wanted to use this technology to see who would be the most-complained-about on Twitter.
"It’s a tongue-in-cheek aggregation of the public’s sentiment towards holiday providers," she said.
"The page doesn’t make any money, we’re really just showcasing the technology~exists~to hold brands to account like this."
Here’s the first Loser Board:
– TUI – 21%
– Expedia – 15%
– Jet2Holidays – 15%
– Thomas Cook – 14%
– Virgin Holidays – 11%
– First Choice – 8%
– Hays Travel – 4%
– Kuoni – 4%
– STA Travel – 3%
TUI declined to comment.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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