Newmarket Holidays has reported 30% growth in sales of long-haul escorted tours since launching the ‘Live Your Travel Story‘ peaks campaign on 26 December.
Growth is being driven by sales to India, with four tours to the country in the top 10 most popular long-haul itineraries of the year so far.
Japan – which Newmarket Holidays reintroduced as a destination in 2023 – is the operator’s most popular long-haul tour, with Japan Unveiled topping the list.
Another new destination, Uzbekistan, is sixth on the list, with Costa Rica’s wildlife, volcanoes and national parks in third place.
Other popular trips include a South African safari, and two North American tours, visiting Canada and Alaska.
Hayley Morris, Head of Trade and Partnerships at Newmarket Holidays, says travel agents are providing invaluable support for long haul sales.
“We’ve seen interest in wish list destinations and adventurous itineraries grow over the past couple of years and agents are perfectly placed to convert this attention into sales.”
“Our trade team is supporting agents with easy access to marketing assets and extra training on key products.”
The peaks campaign is backed by discounts of up to 15% and the biggest-ever TV campaign yet.
