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‘Next generation’ of online brochures unveiled
The next generation of online digital brochures has been created by www.onlinetravelbrochures.com allowing both dial-up and broadband internet users to use advanced page-turning technology.
The new Flexi-Page technology allows users with low internet connection speeds to view online digital brochures which feature gradual page-turning plus enhanced interaction including flash, sound and video.
Let’s Trek Australia, a Trek American brand, is the first brochure to use the new technology.
The launch follows OTB’s strategic agreements with Cshop, Intellimag and Vcab, giving tour operators six different online brochure options with a range of enhanced interaction. All brochures, either on OTB or individual tour operator sites, are free-to-view.
OTB managing director Paul Green said: “Up until now, a large majority of the public, ergo potential customers, have been unable to utilise digital brochures, and the unquestionable benefits, because of the time it takes for each page to load – this is no longer the case.
“The launch, based on the speed of brochure delivery and user-friendliness, opens up a virgin market to tour operators and travel agents to show their marketing prowess. The environmental benefits are also indisputable.”
Report by Phil Davies
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