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No gamble here: CVB’s can learn from Nevada
Tourist bodies everywhere might want to know more about how the Nevada Commission onTourism (NCOT) implemented what it called a “cost effective and time-tested program with a proven track record” to increase visitation.
“In the current national economic climate, many people are still traveling but spending less and staying closer to home,” said Lt. Gov. Brian K. Krolicki, who is also NCOT chairman. He said the agency has been targeting US consumer markets with large populations that are within convenient driving distance or have easy air access to Nevada. The agency is also going after the international market whose travelers have a strong likelihood of visiting Nevada, such as Canada, Mexico, the UT and Germany.
Other initiatives that the NCOT says has produce proven results:
• Conducting familiarization tours that introduce travel writers and tour operators to Nevada’s diverse and unique mix of attractions
• Administering effective rural initiatives including the room tax-funded grant program, “Rural Roundup” conference and partnership projects that stimulate local economies.
• Publishing Nevada Magazine, which fosters awareness and appreciation of Nevada’s cities and towns, heritage, culture and natural wonders, and continuing the magazine’s “Tour around Nevada” series
The plan is online at http://travelnevada.biz/documents/public/2010/Strategic_Plan_R_3.30.10.pdf.
By David Wilkening
David
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