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Non-UK sales boost for Lowcostbeds
Lowcostbeds has reported a sharp rise in its non-UK sales as part of its strategy to reduce the seasonality of its business.
The group said it made a decision five years ago to boost non-UK sales to improve winter margins.
International business now accounts for 65% of its 2 million passenger sales, compared to 40% one year ago.
Much of the growth has come from Latin America, other parts of Europe, and the US, it said.
"Further growth next year is expected to come from Europe, the Middle East and Asia Pacific," said CEO Paul Evans.
He said expansion would come through securing key global hotel contracts, but would not disclose details.
"We expect to have over 16,000 direct contracts, from a total of 240,000 hotels in 13 languages, by the turn of the year," added Evans.
"In 2015/6 we will increase that number further to over 30,000 directly contracted hotels, as we add global chains to complement our exclusive leisure product."
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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