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Not getting lost in translation
The globalization of the travel business is driving demand for companies such as Translations.com, says Dan O’Sullivan, director, travel and tourism practice.
He cites as an example recent work with Caribbean Cruise Lines.
“They decided the North American market was pretty much saturated. So they made a strategic decision to do more internationally,” he said.
Companies that take on more international flavors need not only translation services but also help with Web sites.
A Web site is particularly important for hotels, for example, because travelers in the vast majority of cases first select a destination, then do internet research to find specific places to stay.
“So from a hotel perspective, hotels want a very content-rich, unique experience,” said Mr O’Sullivan.
A company goal usually is to provide as much information as possible.
“You want to be as content-rich as possible. But if you have a site in English and want similar content in 12 countries, you have to keep it content-rich but also manage costs,” he said.
The New York-based Transition.com has a variety of services and software applications related to language support and localization. It mainly serves nine industries including travel and hospitality.
Report by David Wilkening
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