Not In The Guidebooks launches profit share scheme
Start-up Not In The Guidebooks (NITGB) is claiming to be the first travel firm to give local operators and other partners a share of the company’s profits.
It says it will ring fence 10% to 20% of its profits to be shared between head office staff, ‘ambassadors’, and local operators across different regions.
The UK company specialises in offering authentic, immersive and sustainable experiences for independent travellers and it says it wants to ensure that local businesses share in and benefit from its success.
The allocated funds will be held in trust for contributors and paid annually at the end of the financial year in March.
In order to qualify for the scheme, an employee must have worked for NITGB for a minimum of six months and be actively involved at the point of distribution. They need to have either found or delivered an experience or helped to promote an experience to benefit.
Founder and director Carol Savage said: "Some of the greatest travel experiences come from working with locals who introduce people to their places and cultures.
"We want to encourage local businesses to help make our experiences truly unique and amazing and we believe offering them an equal share of our profit will incentivise people to help the brand grow. I believe that as we expand our collective of incredible experience operators,the people who are central to it all should benefit in what we build."
In order to qualify as a local partner, they must either live in the region or be able to source or operate authentic, immersive responsible experiences unique to the area. All experiences are reviewed by NITGB and potential partners are vetted via a referral interview.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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