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NTA moves to .travel
The National Tour Association moved its Web site to www.NTA.travel.
Said NTA President Hank Phillips:
“The .travel domain will help the travel industry collectively strengthen its presence on the internet and reinforce the partnership between tour operators, destinations, suppliers and the consumer.”
He said industry research shows 88% of consumers use the internet to research and purchase trips. Nearly three-quarters of travelers visit three or more Web sites when making travel plans.
The .travel domain was established to improve internet identity, increase adoption of online technology and enhance links between travel suppliers and their customers.
“Organizations like NTA are largely responsible for the success of the .travel initiative,” said Ron Andruff, president and CEO of Tralliance, the .travel Registry.
NTA Online, the association’s Web site, can now be found at www.NTA.Travel.
Report by David Wilkening
David
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