NYC, Long Island partner for ‘Beachfront Backyard’ campaign

Sunday, 15 Sep, 2017 0

New York State’s two most prominent tourism destinations have joined forces for a joint international campaign.

Discover Long Island and NYC & Company have unveiled ‘NYC+’ a two-destination concept that positions Long Island as ‘New York City’s Beachfront Backyard.’

The campaign is supported by an Empire State Development Regional Economic Development Council grant and officially launches this month.

The campaign, which contrasts Long Island as a ‘beachfront contrast to the urban, chic NYC experience,’ is being targeted at Canada and Australia source markets.

Based on a recent report by Tourism Economics, the two destinations account for nearly three-quarters of all state-wide traveler spending.

"Long Island and New York City are a perfect combined destination for the international visitor. The iconic NYC experience is on every traveler’s bucket list and the ability to connect Long Island to that vacation aspiration is an immeasurable opportunity for our destination." said Kristen Jarnagin, president and CEO, Discover Long Island.

NYC & Company CEO Fred Dixon said: "New York City and Long Island are both attractive and welcoming destinations for international travelers, and we look forward to collaborating with Discover Long Island on this exciting new initiative to encourage more incremental Canadian and Australian visitation to the region."

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

In the heart of Europe, in one of the most innovative cities in the world, at the centre of business,...

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never...

Consisting of the three Maritime provinces of New Brunswick, Nova Scotia, and Prince Edward Island as well as Newfoundland and...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

Discover Punta Gorda/Englewood Beach, also known as the Charlotte Harbor Gulf Island Coast. This natural wonderland is nestled in the...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to...

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosphorus, Türkiye is a...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

AXA Assistance specializes in best-in-class cost containment, health and travel services. Over 60 years of experience combined with a US and...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets...

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle...

Holiday Extras is the UK market leader in airport parking, airport hotels, worldwide airport lounges, destination car hire, airport transfers...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...