Oberoi launches new brand ID - TravelMole


Oberoi launches new brand ID

Thursday, 27 Mar, 2019 0

Indian luxury hospitality group Oberoi has unveiled a new brand identity.

Called ‘Oberoi Sun’ the new identity aims to reflect ‘a sense of warmth, energy and wellbeing’ of the guest experience, the company says.

There is also a new logo and a tagline. ‘Heart. Felt’.

Oberoi Hotels & Resorts came up with the concept after analysing customer feedback.

"In the research that we carried out, we learnt that it is warmth in the way we take care of the needs of our guests," said group CEO Vikram Oberoi.

To mark the new identity, Oberoi rolled out a revamped website and a promotional film.

The group operates 22 hotels in six countries.

 



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Peebles Barbeque: A Legacy of Flavor and Tradition

Exploring Bok Tower Gardens with Erica Smith

Brooklands Museum: A Hub of British Motoring and Aviation History

Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes

Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty

Walt Leger on New Orleans’ Resilience and Major Events Ahead

Cindy Mackin Shares Estes Park’s Winter Thrills

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari