Indian luxury hospitality group Oberoi has unveiled a new brand identity.
Called ‘Oberoi Sun’ the new identity aims to reflect ‘a sense of warmth, energy and wellbeing’ of the guest experience, the company says.
There is also a new logo and a tagline. ‘Heart. Felt’.
Oberoi Hotels & Resorts came up with the concept after analysing customer feedback.
"In the research that we carried out, we learnt that it is warmth in the way we take care of the needs of our guests," said group CEO Vikram Oberoi.
To mark the new identity, Oberoi rolled out a revamped website and a promotional film.
The group operates 22 hotels in six countries.
