United Kingdom
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Ocean Florida expands travel trade programme
Specialist tour operator Ocean Florida is set to scale up sales of its package holidays to the UK travel trade following a successful trial in July 2020.
Following a limited roll-out with a few consortia including The Travel Network Group, Advantage Travel and Barrhead Travel, Ocean Florida now has more than 250 agents actively booking US holidays, such as Orlando villa and hotel holidays, as well as Caribbean beach holidays, New York hotels and California road trips.
The programme is now being expanded to the wider UK travel trade with the added incentive of a 12-night holiday for four to Florida up for grabs
Agents can win a trip for travel in 2023 or 2024 with flights, villa, car hire, and Ocean Explorer tickets all included.
Once an agent signs up to the programme on www.ocean-florida.co.uk/agents and completes the onboarding process, they can join the exclusive Facebook group (Ocean4Agents) where they receive details of exclusive offers and product updates and access to the dedicated trade sales team to support their needs.
Ann-Maria Agar, Ocean Florida head of trade sales, said "As soon the travel restrictions came in last March, we leaned on our B2C brand Ocean Florida, who had holidays on sale up to 2024, to assist agents wanting book or amend holidays to later dates. Very quickly we were up and running with a select group of agents and we’re delighted to be expanding our offering to the wider travel trade."
Harry Hastings, Ocean Florida co-chief executive, said "Like many businesses, when Covid-19 hit we had to pivot our business if we wanted to thrive when the market started to fully recover. Our trade sales have become an increasingly important and valued part of our business strategy."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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