Oceania Cruises unveils trade marketing solution for travel partners

Wednesday, 24 Jul, 2024 0

Oceania Cruises has debuted Oceania Insider Connect, a trade sales and marketing solution powered by technology from Approach Guides

It aims to boost the efforts of its valued travel advisor partners.

“As we gear up for further growth with the addition of our eighth ship, Allura, this tool will support our travel partners. Oceania Insider Connect is precisely the type of innovative tech to grow their business,” said Nikki F. Upshaw, SVP of Global Sales.

“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience and boost their engagement.”

Oceania Insider Connect offers two marketing solutions:

Instantly co-brandable marketing pages – to showcase itineraries, onboard experiences, destinations, promotions and more.

A co-branded website with real-time pricing and availability, driving actionable leads directly to advisors.

In addition to pre-designed content experiences and offers, Oceania Insider Connect supports advisors with their marketing outreach, using AI.

This suggests social posts and client email content as well as creating dynamic QR codes linked to a travel advisor’s own website.

A webinar to showcase the solution will be held on the 30 July.

“We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting it to their advisors’ requirements,” said Approach Guides co-founder & Chief Marketing Officer Jennifer Raezer.

“Advisors can quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ itineraries.”

Approach Guides is an optimisation platform for travel brands.

Travel partners can start using Oceania Insider Connect by co-branding their content experience here or via inspires.to/oceania (no login required).

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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