It was a natural: Seattle’s Convention and Visitor’s Bureau unveiled its new brand package debating in 18-foot-high letters atop the city’s most visible landmark, the 605-foot Space Needle.
The new trademarked tagline is “metronatural,” designed to highlight the city’s combination of urban and outdoor experiences.
“As the centerpiece of a powerful new brand platform, metronatural will define and promote the unique Seattle visitor experience and drive the city’s tourism marketing programs,” said the CVB.
The bureau launched a new convention trade media advertising campaign.
A worldwide publicity campaign is underway to announce and promote the new Seattle brand to travel, features, lifestyle, trade and business media. The campaign follows extensive research.
“Feedback from all audiences drew a common conclusion: Seattle boasts an impressive array of both urban and outdoor experiences that are easily accessible to visitors,” said the CVB.
Report by David Wilkening
