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Oman Air signs Sabre distribution deal
Sabre has become preferred global distribution system for Oman Air.
The deal with the Middle East carrier is part of a marketing agreement signed with Sabre Travel Network.
The arrangement gives travel agencies with Sabre access to all Oman Air fares and allows the carrier to promote and support Sabre as its preferred GDS through joint sales and marketing activities.
Oman Air has upgraded to Sabre’s Direct Connect Availability, the highest level of connectivity in the Sabre system, giving agents real-time access and last seat availability. Agents will also be able to issue electronic tickets for travel with the airline.
The carrier’s fares will also be made available through Travelocity and lastminute.com.
Ziad Al Haremi, the airline’s acting chief executive, said: “We are currently targeting to achieve 100% e-ticketing implementation by the end of 2006, a year earlier than IATA’s target date for the end of paper ticketing.
“Through e-ticketing, Oman Air expects to reduce its distribution costs by approximately 40% in Oman, and around 30% across the Middle East.”
Dean Bibb, Sabre Travel Network’s vice president supplier relations EMEA, said: “Oman Air’s decision to make Sabre its preferred GDS stems largely from our ability to offer additional distribution value through our ownership of companies in every channel of travel sales and distribution.
“This deal involves not only the Sabre GDS, but also Travelocity, lastminute.com and operational and decision-support products from Sabre Airline Solutions.”
Report by Phil Davies
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