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On the Beach airing Christmas TV ads
On the Beach is launching a new summer 2022 TV campaign, which is set to air on Christmas Day.
Created by Quiet Storm, the ads will air with a ‘roadblock’ launch at 9.15pm across all major stations (ITV, ITV2, Channel 4 and Channel 5).
It features a voiceover from Sir Trevor McDonald with the words "And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying."
The campaign also launches brand new customer offers from On the Beach: Free fast track security with all package holidays, and free airport lounge access with all four and five-star bookings.
The multimillion pound campaign will also include out-of-home, video-on-demand, radio, digital and social adverts.
Along with the main brand TV ad, the campaign also features two standalone TV and online ads, which focus on the airport fast track and airport lounge access perks.
Zoe Harris, ‘‹’‹Chief Marketing and Customer Officer at On the Beach, says: "We’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun."
"On the Beach absolutely gets just what a holiday means to our customers – more so than ever after two Covid-disrupted years."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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