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On the Beach sees rise in mobile conversion rates
On the Beach has seen conversion rates for mobile visits jump more than 50% after launching its first mobile-optimised site.
Since Boxing Day, the online agent claims mobile visits are up 130% compared to the same period last year.
It says the new mobile-optimised site is one of the first steps in a number of smartphone and tablet initiatives planned for 2014.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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