Tech

On the Beach sees rise in mobile conversion rates

•Thursday, 16 January 2014•3 min read

On the Beach has seen conversion rates for mobile visits jump more than 50% after launching its first mobile-optimised site.

Since Boxing Day, the online agent claims mobile visits are up 130% compared to the same period last year.

It says the new mobile-optimised site is one of the first steps in a number of smartphone and tablet initiatives planned for 2014.