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On the Beach to launch first TV ad campaign
Online travel agent On the Beach will launch its first TV advertising campaign on Boxing Day.
The company, which claims to be one of the top advertisers on Google, said it has decided to join the competitive post-Christmas TV advertising space to "further raise brand awareness and build a more personal relationship with customers".
The new ‘Totally beachin holidays’ campaign filmed in Corralejo, Fuerteventura, will be broadcast across the Midlands region on ITV and Channel 4.
The campaign will also be featured in the local print press and digital display and be supported by an online and offline PR campaign.
"On the Beach has seen great growth online, however we know that 50% of customers begin their booking journey offline," said chief marketing officer Alistair Daly.
"The aim of the campaign is to increase awareness of On the Beach during this busy booking period and position ourselves as a very credible alternative to high street travel agents.
"We offer a huge product range and our research shows that customers can save on average, £190 per person by booking online with On the Beach."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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