Nearly 10% of Brits use Google Street View before choosing their holiday destination, according to new research.
According to a poll by coupon code and discount sites, www.CouponCodes4U.com, the figure reaches 34% among Americans.
The company asked 6,286 Americans and 1,287 Brits how do they decide where they will go on holiday.
Nearly a third of Americans said they had previously used the internet service Google Street View to check out the destination before deciding.
The poll found:
– 21% said that it gave them a good idea as to whether they would like it whilst
– a further 42% admitted they thought they would be able to tell if it was “good value for money” based on location and surroundings
– 51% said they would often compare destinations and prices before they made a decision
– 1 in 10 said they would wait for a last minute deal before booking a holiday, as this would make it cheaper
26% said that they often returned to the same holiday destination more than once
62% Americans admitted that always go on holiday in the States.
In contrast just 9% of Brits admitted using the service for their holidays, of these over half admitted that it wouldn’t be the deciding factor and was merely a way of getting an idea of where they were going.
Just fewer than 75% of Brits said that they thought that the weather was the most important factor in deciding where to go on holiday.
Mark Pearson, chairman of CouponCodes4U.com said: “Google Street View can most definitely be a good way to pick a holiday destination, although I don’t think anyone should ever base their decision purely on what they have seen on the site.
“Customer reviews are always a good place to start, as they will have had experience of the destination. I also think that looking at what you get for your money is a good place to start, along with looking at many different holiday companies; and, of course, the odd discount is no bad thing!”
By Bev Fearis
