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Oneworld carriers’ revenue takes off
Revenues from Oneworld alliance airlines’ sales activities reached almost $600 million in 2004.
This represented a rise of a third year-on-year – growing more than twice as fast as the eight member airlines’ overall passenger revenues.
The figure relates to consumer fares and corporate sales products and activities generated for partner carriers American Airlines, British Airways, Qantas, Cathay Pacific Airways, Iberia, LAN, Finnair and Aer Lingus.
Almost two-thirds of this was classed by its member airlines as “incremental” revenue – money they would not have earned had it not been for oneworld.
Interlining between airlines in the alliance generated total revenues of more than $1.5 billion for the eight partners, including benefits from alliance fares and sales products.
Interline revenues within oneworld rose 30% in 2004, while revenues from the eight airlines’ overall passenger activities grew at half that rate (14%).
Around seven million passengers transferred between member airlines’ flights last year, one in every 30 customers they carried.
The number of passengers transferring between oneworld carriers rose by around 12% over 2003 – against a rise in the eight airlines’ overall passenger carryings of around six per cent. As a result, yields strengthened “significantly” against industry trends.
Oneworld managing partner John McCulloch said: “In a business where operating margins are generally so thin, revenues from oneworld represent abd increasingly important contribution to our member airlines’ financial standings – and we are committed to increasing the contribution the alliance makes.”
Report by Phil Davies
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