Online key to P&O Cruisesâ€™ wave push

Monday, 23 Dec, 2009 0

Free on board spending money, discounts of up to £1,000 per couple and bonus commission lead P&O Cruises’ wave peak booking period campaign.

An integrated marketing campaign breaks on December 28 and runs until January 31.

The push combines radio, direct mail, inserts and brand press supplements.

Twenty four national brand press inserts will span the wave period and a radio campaign featuring 30 second brand advertisements with 10 second promotional trails will feature on Classic FM, Smooth and Real radio.

Online brand display advertising will also be increased for the period, on sites such as CruiseCritic, Daily Mail, Telegraph, Classic FM, Conde Nast Traveller, Lastminute.com, Expedia, Yahoo, MSN and Facebook.

Wave offers include:

Double discount on Azura and Ventura superior deluxe balcony staterooms, with savings of up to £1,000 per couple
Double on board spending money – of up to £150 per person – on 25 selected departures between April and June
‘Cruise Ahead’ promotion offering an extra 5% discount if paid in full at time of booking
2.5% bonus commission on 25 selected departures between April and June

P&O Cruises’ managing director Carol Marlow said: “Our ‘January Sail’ promotion offers increased value for money in a time when people are looking for ways to save without compromising on experience or quality.

“We have more ships sailing from the UK than any other line, visiting over 200 destinations around the world, and luxury has never been more affordable with savings of up to £1,000 per couple on cabins with a balcony.

“This is the ideal time to be selling a P&O Cruises holiday, and emphasising the extra value for money customers can get by opting for a higher grade cabin with balcony. Especially with the additional five per cent discount available if the balance is paid in full when booking within the wave period – these are serious savings that should be taken advantage of.”

With the launch of new superliner Azura in April, P&O Cruises will have seven ships sailing from the UK.

by Phil Davies

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Phil Davies

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