United Kingdom
United States
Asia Pacific
Online spending outpaces traditional avenues
Due primarily to the “inability of newspapers, magazines, radio and TV to prove return on advertising investment,†spending on online promotions will nearly triple to $22.8 billion by 2012 from $8 billion last year.
That spending includes contests and coupons, and represents advertising money also spent on travel and tourism.
The study is from Borrell Associates “The Big Shift†report.
A May 2008 Business Week article says that coupon Web sites are getting more traffic this year. The magazine cited March 2008 comScore data showing business was up 38% from the same time last year.
Some marketers are using other digital channels for promotions. An Online Testing eXchange study commissioned by SeeSaw Networks and the American Association of Advertising Agencies found that more than half of US mobile users would text in response to digital outdoor promotions.
Report by David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak