United Kingdom
United States
Asia Pacific
Online strategy boosts hotel chain
An extensive online marketing strategy has pushed Macdonald Hotels into the top five most visited hotel websites after languishing well down the list this time last year, according to figures from Hitwise.
The chain has risen from 190th in overall travel websites to 59th and forced its way into the leading hotel sites behind InterContinental, Travelodge, Premier Travel Inn and Hilton.
It follows the launch last December of an online strategy including new web design, email, search and affiliate campaigns and partnership agreements.
E-commerce marketing manager Sally Osborne said: “The online strategy has had a very clear focus to drive a previously untapped channel of business for Macdonald.
“Our own analysis shows that the campaign is introducing many new customers to Macdonald Hotels and the success is inspiring new and an ever more sophisticated use of Internet marketing initiatives.”
She added it has “stolen a march” on some of its competitors.
Report by Steve Jones
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike