Online travel growth sets the stage for WTM TravelMole Travel Technology Awards

Wednesday, 09 Oct, 2007 0

World Travel Market is hosting the Travel Technology Awards with TravelMole next month for the third year running.

The awards will highlight the digital developments that have created the most impact in the industry over the past year.

The awards provide a yardstick of the latest and greatest in the fast growing sector of online travel, as redefined categories reflect this year’s developments.

WTM chairman Fiona Jeffery said: “World Travel Market has now firmly established a thriving travel technology section. The awards this year serve to underline how technology fuels innovation in our industry and the important role we play in promoting it.”

The Travel Technology Awards were inaugurated three years ago to recognise excellence in innovation, service and performance across the many sectors of the travel and tourism industry which are dependent upon technology companies.

TravelMole managing director Graham McKenzie said: “We are delighted to be involved with the Travel Technology Awards for a third year at WTM.

“This year they will reflect the latest online trends such as video promotion, social media and self-booking tools to heighten awareness of the benefits they can bring to the travel industry.”

WTM and TravelMole are holding a drinks reception for the presentation of the Technology and Online Travel Awards on Wednesday, November 14 from 16.30 – 18.00 in North Gallery Room 8.

The awards include:

. Best use of Video on a web site on a travel trade web site

· Best use of Social Media within travel

· Best Web Integration of hotel/ airline content on 3rd party site

. Innovation in Mobile Technology

· Web-based Self-booking Tools for consumers

· Most innovative Online Sales/marketing campaign

· Meta search Tool within Travel

· Online Education for Travel Trade

· Best Exhibition Stand and pre-show campaign within WTM’s Technology and Online Travel sector.

Simply go to http://www.travelmole.com/.

Nominations close on November 5.

Phil Davies

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