Online travel trade association Online Travel UK (OTUK) is touting the critical benefits online travel companies provide to consumers and the UK economy.
OTUK launched a new brand-identity and website to highlight its mission and key policy focus areas.
With the new government installed, it is seeking to collaborate with policymakers and regulators.
The group’s members, including online travel agencies, metasearch platforms and rail ticketing sites, and was formed last year as a united industry voice for pro-consumer policy and digital innovation in travel.
Members of OTUK include Booking.com, Skyscanner, On the Beach and Trainline. The group pledges to help ‘shape the future of travel and support UK economic growth’.
The association hopes to discuss areas of focus with government officials and advocate for an innovative, consumer-centric travel sector.
This will take the form of two key areas: consumer protection and choice and fair and competitive digital markets.
Online Travel UK said, “We have been engaging with a range of stakeholders across the political landscape over the past year, and are looking forward to working with MPs, newly appointed ministers and regulators.
