United Kingdom
United States
Asia Pacific
Opaque hotel rates continue to outpace others
Daily rates from hotel rooms booked online on average increased by a higher degree than did the overall industry average, according to a recent study compiled by PricewaterhouseCoopers from Smith Travel Research, TravelClick and PhoCusWright.
Rates for Internet bookings increased almost 9% year over year in 2006, compared with an estimated almost 7% increase for room rates overall, according to the study.
And 2006 was the third year in a row that Internet-booked rates outpaced those booked without the Internet.
The biggest increase for Internet bookings was the almost 9% increase among opaque distribution channels—reservation sources that reveal the identity of the booked hotel only after a reservation has been placed.
The largest increase overall, 10%, was for those rates booked through central reservation systems directly from hotels.
Global distribution system bookings had the lowest rate of increase at 3.7%.
Among all distribution channels, hotel-branded Web sites had the largest percentage increase in the number of reservations, according to the report.
Bjorn Hanson, principal of PwC’s hospitality and leisure practice, said brands have been regaining control of distribution through increased occupancy, quality Web sites, price guarantees, new brands and enhanced loyalty programs.
Report by David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel