Trip.com Group says it recorded a significant spike in outbound travel during China’s eight-day Golden Week holiday period.
Trip.com Group data found outbound travel volumes increased eight-fold compared to the same period in 2022.
The company says there was particularly strong demand for outbound travel by younger travellers.
They accounted for nearly 30% of outbound tourists.
The younger post millennium generation showed the fastest growth rate, with a 22% share.
Top destinations for international travel by Chinese tourists included Thailand, Singapore, Malaysia, and South Korea.
Notably, long-haul international destinations such as Switzerland, Spain, Turkey, the UK and France had the fastest growth in tourist numbers compared to the Labour Day holiday in May.
Jane Sun, CEO of Trip.com Group said, “We are witnessing a surge in demand from Chinese travellers seeking diverse and enriching experiences abroad.”
“This Golden Week has been a remarkable turning point. The recovery of international flights and the optimisation of visa policies will increase the enthusiasm for travel.”
Trip.com recently launched the “China Travel Guide”, a comprehensive guide for international visitors visiting China.
