Oyo offering cash sweeteners to attract new Japanese hotel partners

Friday, 15 Mar, 2020 0

Budget hotel chain Oyo is offering a cash incentive to Japanese independent hoteliers hit hard by the coronavirus downturn.

Oyo wants to attract more hotels to its Japanese business and will offer a lump sum cash payment for new partners.

It launched the Oyo Partner Support Program which will run until further notice and will pay new hotel partners an upfront sum equal to a percentage of their revenue from the previous year.

Japan’s tourism industry has been in free-fall with the two major inbound markets China and South Korea, all but collapsing.

There is also serious doubt about whether the 2020 Tokyo Olympics will go ahead as planned later this year.

"Japan is an extremely important market for Oyo and we intend to contribute to it over the long term. This is our response as a global hotel group to Japan’s lodging industry in the time of crisis," saod CEO Ritesh Agarwal.

Despite having Japan’s Softbank as its major backer, Oyo’s entry in Japan was beset by staffing issues and disputes with hoteliers, and has fallen well short of initial growth targets.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry...

We’re the number one choice for travelers to the Greek Islands and Eastern Mediterranean – a fact we love to...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

NSW, Australia Welcome to New South Wales – a place to feel free, feel alive, feel new. As the official...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...

Greater Fort Lauderdale’s assortment of adventures awaits you. Whether you want to relax on the beach as the sound of...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

At Wilderness Safaris we believe in creating life-changing journeys and have been doing so for over 39 years. Our purpose...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...