Oyo offering cash sweeteners to attract new Japanese hotel partners - TravelMole


Oyo offering cash sweeteners to attract new Japanese hotel partners

Friday, 15 Mar, 2020 0

 

Budget hotel chain Oyo is offering a cash incentive to Japanese independent hoteliers hit hard by the coronavirus downturn.

Oyo wants to attract more hotels to its Japanese business and will offer a lump sum cash payment for new partners.

It launched the Oyo Partner Support Program which will run until further notice and will pay new hotel partners an upfront sum equal to a percentage of their revenue from the previous year.

Japan’s tourism industry has been in free-fall with the two major inbound markets China and South Korea, all but collapsing.

There is also serious doubt about whether the 2020 Tokyo Olympics will go ahead as planned later this year.

"Japan is an extremely important market for Oyo and we intend to contribute to it over the long term. This is our response as a global hotel group to Japan’s lodging industry in the time of crisis," saod CEO Ritesh Agarwal.

Despite having Japan’s Softbank as its major backer, Oyo’s entry in Japan was beset by staffing issues and disputes with hoteliers, and has fallen well short of initial growth targets.



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari