Packed sustainable tourism masterclass webcast live

The first Vision TotemTourism sustainable tourism masterclass of the year was held at Ogilvy PR in Canary Wharf last Friday

The packed masterclass was webcast live with tweets under twitter hashtag of #sustour.
Attendees heard the latest info on the world sustainable tourism scene

In a packed Ogilvy boardroom overlooking London, representatives from organizations including ABTA, Thomas Cook, TUI, the Spanish Ministry of Tourism, Cape Town Tourism, Six Senses, Discover, Capela Travel Training, Travel Matters, and Change for Tomorrrow listened to gripping presentations from Prof Geoffrey Lipman and Kathleen Enright, head of Ogilvy Earth London.
The first presentation was by Professor Geoffrey Lipman – MD of Beyond Tourism, Director of Greenearth.travel, former Assistant Secretary General UNWTO, former President WTTC and Executive Director IATA, Vice Chair of the World Economic Forum’s GAC for Aviation, Travel & Tourism

“Green Growth, Travelism, and the Pursuit of Happiness” started the masterclass in a truly inspiring way – outlining the current situation and the opportunities that lie ahead.

The second presentation was by Kathleen Enright .The lead of the OgilvyEarth London practice identified smarter ways to do more with less. How to use sustainability to drive brand value, achieve long-term growth and increase profits. She also exploded a number of myths about print, production and social media.

The group discussion that followed was both heated and very productive.

Ogilvy London’s Digital Lab

Ogilvy London is also to co-author this year’s Sustainable Tourism Marketing Guide in which the international marketing agency will provide state of the art information for the global sustainable tourism industry.

Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board.

The organization recently founded OgilvyEarth. which partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits working with global brands including Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.

Said Valere Tjolle, Sustainable Tourism Report Suite editor, “ We think that 2011 will be a real year of opportunity for sustainable tourism and the masterclass kicked the year off to a fabulous start.”

The Sustainable Tourism Marketing Guide 2011. is a report absolutely specific to the vast range of opportunities available to sustainable tourism initiatives – to utilise proven marketing techniques and generate quality business – sustainably and extremely effectively

Cost: UK£100 Euro125 US$160
BUY YOUR COPY THIS WEEK AND GET 50% DISCOUNT ON ABOVE PRICES

Email [email protected]

The Sustainable Tourism Marketing Guide is part of the Sustainable Tourism Report Suite which includes::

The Sustainable Tourism Minister’s Briefing 2011, which surveys 2010 events, the market for sustainable tourism and the major current players. 57 pages in total and simply all a busy minister or high level tourism professional needs to know to access the sustainable tourism industry. Major introduction by Professor Geoffrey Lipman. OUT NOW

The NEW Sustainable Destination Report 2011 which will provide both a report on the current progress of destinations towards sustainability and a guide to the most powerful and effective initiatives and methods bringing really beneficial and sustainable tourism to destinations everywhere. Major contribution from Cape Town Tourism and ABTA.  Due out w/c 28 February.

The Sustainable Tourism Marketing Guide 2011. This is a report absolutely specific to the vast range of opportunities available to sustainable tourism initiatives – to utilise proven marketing techniques and generate quality business – sustainably and extremely effectively. Co-authored by Ogilvy Worldwide.  Due out 28 February

The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects. Due out 21 March.

The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced – but there are many opportunities too, for the second year, this guide sets out to survey the industry,  and offer the opportunities. Due out 28 March

SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners – in a truly accessible and engaging format. Due out 11 April

For the 2011 specifications, prices and opportunity to get 50% off prepublication offer email [email protected] NOW.

Sustainable Tourism Report Suite supporters are:
Change for Tomorrow, Discover Ltd, Cape Town Tourism, Innovation Norway, Six Senses Resorts and Spas, Virgin Holidays, ABTA, Thomas Cook, Ogilvy PR.

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations:

Booz & Co, UNWTO, World Economic Forum, Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, IFC, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, and many, many more.