United Kingdom
United States
Asia Pacific
Page turning for online Leger brochures
Leger Holidays is adopted page turning technology to allow its brochures to be scrolled online.
The coach operator claims to have become the first to adopt new viewing options on www.onlinetravelbrochures.com (OTB) to upgrade five brochures from a standard presentation format to advanced page-turning technology.
The Christmas Market, Disneyland Paris, European Experiences and Festive Breaks brochures all feature gradual page-turning to create a familiar feel and a zoom and scroll ability. Its Battlefield Tours will also allow users to book direct from the brochure.
The move follows agreements between OTB and Cshop, Intellimag and Vcab which means the site can now offer five viewing options with different levels of enhanced interaction including flash, sound, video and direct links.
A tiered pricing structure for the new technology starts at £2.50 per page. Standard presentation is still available from £1 per page.
Leger Holidays web development manager Michael Rhodes said: “We have been aware of page-turning technology for some time but resisted movements in that direction because of the high costs involved.
“Once the option became available to advance our online brochures at an affordable price we moved immediately as it makes for a better viewing experience that is both easy-to-use, familiar and compelling.
“Since adding our brochures to our own site and OTB in 2005 we have seen excellent online brochure viewing figures coupled with a decrease in requests for hard-copy brochures. We have again moved forward with the technology and expect to make more savings in this area while increasing bookings.”
Report by Phil Davies
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel