Pittsburgh tourism has unveiled new branding for the destination.
It is the first major branding update the DMO has introduced in over two decades.
“We are proudly known as the City of Bridges, as well as the Steel City. But we have a broader story to tell,” said CEO Jerad Bachar.
It engaged global design firm Landor & Fitch to create a modern representation of Pittsburgh tourism.
It devised a versatile logo system that combines the VisitPITTSBURGH word mark with a vibrantly colored palette that can be customized.
It enables the DMO to highlight varied attractions while selectively targeting audiences across demographics.
This ranges from business and leisure travellers to sports enthusiasts, history buffs, foodies and more.
Pittsburgh offers a wide array of attractions throughout its 90 neighborhoods that is arguably impossible to capture in a single image.
“We’re a city of multitudes,” said Susan Klein, VisitPITTSBURGH’s CMO.
“The challenge is capturing that in a visually compelling way.”
