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P&O Cruises in ‘no gimmicks’ autumn TV ad push
TV advertising will spearhead a £3 million autumn marketing campaign by P&O Cruises.
Two new 50-second commercials will run from September 11 until October 8 on mainstream terrestrial and satellite channels.
The line has also worked with Thomas Cook to create a variation of a ‘brand’ commercial, which will also run nationally.
A national press campaign includes seven individual single page treatments, each offering an example of the ‘depth of experience’ a cruise holiday offers, plus radio and online activity.
Strip advertising will be used in the national press to draw attention to P&O Cruises’ new multi-media website, as will online display advertising.
More than seven million eight page inserts will be produced for national press and magazines.
Radio advertising is on Classic FM with 11 different variations on a theme.
P&O Cruises head of brand marketing Philip Price said: “This autumn we’re going to be making cruising very visible and, for our agent partners, we want to make recommending a cruise holiday as easy as possible.”
He added: “This is a brand campaign showing that P&O Cruises offers a unique and enriching way to see the world. Ours is a deeper, more enduring and more authentically delivered cruise experience; this is not superficial, glitz and gimmicks – this is simply a better holiday.”
Report by Phil Davies
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