P&O Cruises new TV ad airs
P&O Cruises new TV ad to feature Sam Fender track, his first to feature on a major UK brand advertisement
The fourth and final episode in the P&O Cruises ‘memories’ advertising campaign has aired, entitled ‘Family and the Fjords’.
The ad features ‘Getting Started’ by Sam Fender and is the first time one of his tracks has been used in a major UK advertising campaign.
‘Family and the Fjords’ features a mother recounting her experiences of a multi-generational holiday with her husband, two sons and her parents.
Production took place in August 2022 with filming taking place on board P&O Cruises newest ship, Iona and on location in Stavanger and Olden, Norway.
This will be the final TV ad in the ‘Holidays As Varied As You’ series, with previous ads including ‘A Night at Sea’, ‘The Big Kid’ and ‘Old Friends, New Places’.
All four ads cast real life relationships including a married couple, parent and child, and two friends.
P&O Cruises president Paul Ludlow said: “We’re delighted that through Sam’s music we can tell the story of how a P&O Cruises holiday offers guests exceptional experiences to share with their loved ones.”
The ad was created by agency Snap, alongside production company Some Such.
The new TV ad can be viewed here
Learn more about : P&O Cruises ( United Kingdom )
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