P&O Cruises has teamed up with Southampton Football Club as the club’s official sleeve partner in a multi-year partnership.
The P&O Cruises logo will be visible on the men’s, women’s and academy teams’ sleeve.
This is the first sports sponsorship for P&O Cruises.
The partnership will include exclusive benefits, activations and experiences to P&O Cruises guests and Southampton FC members and fans.
This will comprise cruise offers, match tickets, meet and greet events and onboard coaching.
Fans will get a first glimpse of the P&O Cruises logo on Southampton FC’s men’s shirt this evening during the home friendly match against Lazio.
The first Premier League game is away to Newcastle United on August 17.
The first home league match is the following Saturday against Nottingham Forest at St Mary’s Stadium.
All fans who purchase or have already purchased any of the Southampton FC 2024/25 replica kits will be able to have the P&O Cruises branding applied to their shirts free of charge, subject to availability from August 6, 2024.
Carnival UK & P&O Cruises president Paul Ludlow said: “P&O Cruises has a long history sailing from the port of Southampton. It is a natural partnership for both of us.”
“Investing in our home port regions and in the communities in which we live and visit is vitally important to us.”
