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Positive thinking for US agents
Travel agents in the US are being offered online marketing tools and training to help boost bookings.
The agent online resource, PositiveSpace, has developed an “E-marketing Center”, which charges agents for marketing services.
The marketing tools include training courses on areas such as handling complaints and customer satisfaction, which cost from US$250. Also on the website is email marketing, which costs US$500 for a one-off email alert, up to US$2,000 for the design and implementation of an email campaign.
PositiveSpace president Greg Merkley said: “After a year of commission cuts, reduced travel budgets, and other challenges to travel agency businesses, creating greater customer activity is central to business strategy for 2003.”
The E-marketing Center is a joint venture, launched this month, between the host website, PositiveSpace, and online marketing firm, OneGlobe Network. PositiveSpace was founded in 1994 by ex-Galileo executive, Greg Merkley, and the website was launched in 1998. It is free to join and claims to have more than 20,000 agent members.
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