Preferred Hotel Group has launched its first-ever incentive program for US meeting planners.
The company, which provides hotel management services to over 650 independent hotels woldwide, is offering US based meeting planners iPrefer reward certificates worth up to $1,000 in cash-value when booking group business at any of the 550 participating hotels.
The certificates may be used to redeem free nights and other hotel purchases during their next vacation at an iPrefer property.
"We understand that everyone has preferences when it comes to organizing a meeting or event so we designed the new program to reward both longtime partners and first-time clients and present another compelling reason for planners to choose from our impressive global collection," said Elaine Macy, senior vice president of group sales for Preferred Hotel Group.
The program is effective immediately and offers one point for every $2 spent on room revenue for group bookings if reserved direct.
For a single event a maximum of 50,000 points will be awarded, which is the equaivalent of $100,000 in room revenue.
Points can be redeemed immediately for cash-value reward certificates.
