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Priceline.co.uk relaunched with guest reviews
A “remodelled” new Priceline.co.uk website has been revealed with a number of new features.
The move comes six years after the US online travel booking firm launched in the UK.
In addition to its Name Your Own Price feature, the facelift at the UK website includes more than 11,000 hotels across Europe from bed & breakfasts to 5 star-hotels, independents to chain hotels.
Priceline.co.uk also includes ‘PillowTalk’ – a ‘word cloud’ that displays words of different sizes according to how many times they have been mentioned by customer reviews. These words are taken from more than 300,000 reviews submitted by guests who have booked and stayed at a hotel through Priceline, thus helping future customers to quickly identify the right property to suit them.
For customers searching for hotels within a specified budget, the site displays a price filter called ‘My budget is’. The site also gives customers a ‘best price promise’, offering to refund 100% of the difference if a lower price is found elsewhere for a similar room within the same hotel on the same dates.
Priceline Europe head of B2C marketing Luke Errington said: “Following in-depth usability testing and research, we’ve re-launched Priceline.co.uk to combine our extensive and varied choice of European hotels with guest reviews and innovative features; providing today’s price-conscious traveller with a new, fast and unbiased way to choose the right hotel for their budget.”
Report by Phil Davies
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