Princess Cruises launches new loyalty accelerator program

Friday, 21 Jun, 2024 2

Princess Cruises has unveiled a new Captain’s Circle Loyalty Accelerator program to reward guests with double cruise credits.

Guest get double rewards when purchasing the inclusive Princess Plus and Premier Packages.

Princess guests sailing with a Princess Plus or Premier Package on voyages between August 1 and December 1, 2024 will receive double the cruise credits to fast track them closer to the next loyalty tier.

John Padgett, Princess Cruises president, said: “The Loyalty Accelerator Program gives our most valued guests even more reasons to sail.”

The Captain’s Circle program features four levels:

Gold: After the first cruise and includes early booking offers, members-only onboard event and access to the onboard Circle Host.

Ruby: With three cruises or 30 cruise days, members get everything in Gold plus exclusive access to the Captain’s Circle help desk, and Princess Platinum Vacation Protection upgrade.

Platinum: With five cruises or 50 cruise days, everything in Ruby plus 50% off MedallionNet Packages, 10% off Lotus Spa treatments, and access to the Platinum and Elite Lounge.

Elite: With 15 cruises or 150 cruise days, everything in Platinum plus 10% off at the Shops of Princess, 10% off shore excursions, priority boarding for ship-to-shore tender service, stateroom mini-bar setup, and Grapevine Wine Tasting event. It also offers afternoon tea in stateroom, laundry and shoe polish services, plus priority disembarkation.

Guests booking Princess Plus or Princess Premier add popular amenities like WiFi, beverages, specialty dining, desserts, fitness classes, and more.

Learn more about : Princess Cruises ( N. America )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

2 COMMENTS

[email protected]Jun 22, 2024 09:37 PM

Princess should know by now the ramifications giving double loyalty points has, especially for a lengthy time. Everyone's watched as RCCL did that during the Pandemic "shutdown" thinking the GOV. would give the green light to begin cruising again (which dragged on for well over a year [almost 2!]). Royal CAS members racked up double points upon double points fast-tracking from Diamond to Diamond Plus to Pinnacle in record time. Now RCCL has had to pushback on perks for the 3 upper tiers (Diamond, D+, & Pinnacle). And the result is not a happy bunch of loyalists. The Diamond Lounge (now renamed Crown Lounge) -- which are not terribly large to begin with -- are now overcrowded. Pinnacles have been given their own Lounge (some are in out-of-the-way disco locations). Only the top 30 ranking Pinnacles on a cruise aer given access to the Suite Lounge whereas in "olden days" they ALL had access. Be careful what you wish for, Princess!

[email protected]Jun 22, 2024 01:55 PM

This may be a negative issue in the long run for Princess. They should have learned a thing or two by watching Royal Caribbean's struggle with this program promotion. Royal Caribbean did this during the Pandemic shut down... and have since paid dearly for it. Their loyalty tiers exploded with high achievers reaching the 3 upper tier levels in more than half the time it would have normally taken. The cruise line apparently was NOT prepared for the end results. The upper tier lounges are grossly overcrowded; it necessitated loyalty perks be revamped and not necessarily positively (some previous perks were removed!), and this caused a huge pushback with the loss of previously loyal clients. Princess: Be careful what you wish for,

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