United Kingdom
United States
Asia Pacific
Puerto Rico portraying destination as beyond beautiful beaches
The Puerto Rico Tourism Company started a $16 million campaign to lure US visitors.
Said executive director Terestella Gonzalea:
“The theme of the campaign developed for the United States, ’Puerto Rico: Explore Beyond the Shore,’ aims to position our island as a dynamic destination rich in natural beauty and activities beyond our beautiful beaches.”
The ads are an attempt to portray the island as a world class tourist destination, she added, as well as reaffirm the country’s commitment to the environment and sustainable tourism.
The $16 million in ads will air during prime time over the next two weeks.
Target markets include traditional ones for Puerto Ric New York, Los Angeles, Boston, Chicago, Dallas and Miami. Four new markets being added are Philadelphia, Atlanta, Charlotte and Denver.
The ads will include elements of Puerto Rico’s cultural and historic heritage with themes of rest and relaxation, nature and sports, and history and culture.
Ads will appear in both print and television outlets.
Report by David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’